Books Stop Global Warming - Earth: The Sequel
Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming
By Fred Krupp, Miriam Horn
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How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that’s not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.
In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.
These entrepreneurs are poised to remake the world’s biggest business and save the planet—if America’s political leaders give them a fair chance to compete.
From Publishers Weekly
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
In his twenty-three years as president of Environmental Defense Fund, representing 500,000 members, Fred Krupp has been the foremost champion of harnessing market forces for environmental ends. Miriam Horn has written for Vanity Fair and the New York Times.
Customer Reviews
For the Children
This book illuminates how politics, economics and science can come together to wildly accelerate our ability to save the planet and spare the next generation from the catastrophic effects of global warming. I love that Fred Krupp & Miriam Horn argue in favor of channeling the profit motive to create a gigantic tipping point in commercializing alternative energy sources. They chronicle amazing scientists, visionary business people, and forward-looking politicians whose integrated efforts have the potential to save our collective you-know-what.
I’m with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
A Must Read!
Writer Miriam Horn could make a common shopping list engaging and enlightening. We are all lucky that she has not squandered her talent on shopping lists, but has, along with Fred Krupp, written an informative and fascinating account of the exciting work being done to save us from our own excesses. The stories in the book will make you reconsider the dark idea that perhaps the human race is getting what it deserves. This is a vitally important book to buy and a total pleasure to read.
Inspiring — lots of creativity and business opportunity
This book is a forward-looking, hope-filled preview of how we’ll generate energy in the coming decades.
I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy — from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.
The book is also a tour of the newest wave of start-up companies. I’m a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they’re solving.
Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects — I marked a good half-dozen pages for him to get ideas from!
Buy now!
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